There is a difference between doing what your users tell you to do, and listening to them.

> “If I had asked people what they wanted, they would have said faster horses.” -H. Ford

Users present solutions to their problems, when you listen you discover what their problem actually is. In the above case, faster more reliable transportation.

edit: Jobs was a cofounder of what is(or close to) the most profitable company in the world. He saved the company from bankruptcy and is arguably the best quality control engineer ever. Rules always have exceptions but thinking you are the exception often helps to prove the rule.