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> Facebook also offended a fair number of bereaved people with its Year in Review clips [...] The problem was that for some, these were pictures of dead loved ones."

There was a recent ad on FB from a maker of teapods that said something like "share a cup of tea with your dad". Unfortunately, that ad was shown to people whose fathers were dead or abusive. My dad died before FB so I've never had any account in my friends list that an algorithm could consider to be my father. I'd link to it but I genuinely have no idea how to link to a Facebook post. :-/

https://www.facebook.com/TassimoUK?pnref=story and the "Share a cuppa with your dad and show him how much you care this Father’s Day ‪#‎ChooseNotToChoose‬" which has about 500 comments of mostly people saying their father is dead.



> There was a recent ad on FB from a maker of teapods that said something like "share a cup of tea with your dad". Unfortunately, that ad was shown to people whose fathers were dead or abusive. My dad died before FB so I've never had any account in my friends list that an algorithm could consider to be my father. I'd link to it but I genuinely have no idea how to link to a Facebook post. :-/

Is that really fair? How is that different from an ad on TV saying the same thing?


TV ads never claim to harvest my data to make ads "more relevant" to "my interests".

That's a thing that Facebook and most online add networks claim.


True, however the 'ad' in particular was just a generic (perhaps promoted?) status update to a #Brand page https://www.facebook.com/TassimoUK


> TV ads never claim to harvest my data to make ads "more relevant" to "my interests".

For now.


TV doesn't show you pictures of your actual father. That has a different emotional impact over a generic TV ad.


Neither did the post that the commenter was talking about. It was just a generic status update put out by a #Brand


I'm guessing Tassimo's ad agency isn't UK based - a cuppa always means tea¹ but Tassimo is a coffee-pod company aren't they, and their ad [thanks to PavlovsCat for the link] shows only coffee drinks that I noticed.

Funny how this sort of nuance really turns one off a company; I guess because it highlights the fact they're merely trying to manipulate your emotions when they don't take care with elements of national identity that directly relate to their area of commerce.

It's like if McDo advertised they do "real American style fries" in France.


> I genuinely have no idea how to link to a Facebook post. :-/

The link to the individual item is the light gray date just below the author link, in this case that leads to https://www.facebook.com/TassimoUK/videos/945287165523252/




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