Sudden increase in downloads started in UK. Any ideas at all as to age profile of the downloaders? I'm guessing 19-14 University students, although that is based on a hunch from the desire for verbal engagement and fiction reading preferences of the students I teach...
For the US, I think the age profile are kids in middle school and high school. Just from what I've heard from my friends, the game spread like wild fire through schools. This is my current working theory especially since the game dropped significantly in rank the moment summer started.
I was about to mention the holidays. Excellent, perhaps they will be back for more. A bit of reasoning and verbal gymnastics might actually help cognitive development!
