They couldn't move to other industries. From a customer's point of view, the process of restaurant reservations and booking an appointment at a dentist (example) is very very different- even the target audience is different. From a business solutions perspective, its even more process varying.
I say this because we provide a solution (http://carwashy.com) somewhat similar to opentable, except we provide it for cleaning businesses. The featureset we provide and demanded by our customers is a superset of what opentable provides to restaurants. Albeit we initially asked the question of why isn't there an opentable for x service-based business.
I'd say if they weren't bought, they still had a lot to go- I doubt they have >60% market penetration even in NA.
The services booking space is already pretty crowded. There's no king like with restaurants and OpenTable but Square, for instance, bought up BookFresh a few months ago, to get into the services booking industry.
I say this because we provide a solution (http://carwashy.com) somewhat similar to opentable, except we provide it for cleaning businesses. The featureset we provide and demanded by our customers is a superset of what opentable provides to restaurants. Albeit we initially asked the question of why isn't there an opentable for x service-based business.
I'd say if they weren't bought, they still had a lot to go- I doubt they have >60% market penetration even in NA.