This company is obviously trying to lose a lawsuit. Someone is trying to move the goalposts of "fair use". That Web page is not written by someone who believes what they're saying, and the ignorance is probably part of the plan.

Dumb Starbucks will get sued, and they'll hire a dumb lawyer, who will take the very dumb approach of fighting the case to the end, and then the company will get forcefully shut down for trademark violations.

And the smart company that's bankrolling this, whoever they are, will point to the precedent of Starbucks v. Dumb Starbucks the next time they want to silence some actual fair use.