It may feel like it's safer, but personally, I doubt it. You're paying mostly for a feeling, and that's somewhat irrational.
Medicine is a relatively good place for paranoia though, and for feeling safe. Most brand loyalty is even sillier. Don't get me started about designer clothing.
This makes no sense to me. If I have a good experience with a company, then any subsequent experience is far more likely to be good than a random selection?
The entire point behind brands is consistent experience.
If we're being pedantic, that's inductive reasoning. See the problem of induction [1]; you cannot justify any inference about future experiences of a product based on past experiences of it alone.
Brand loyalty is broader and can potentially be justified.
I can't think of anything I where I don't pay for a feeling. I could live in a closet and eat the bare minimum to survive, but I like to feel cozy and feel that my food is tasty.
Medicine is a relatively good place for paranoia though, and for feeling safe. Most brand loyalty is even sillier. Don't get me started about designer clothing.