People no longer look up to America like they did 40-50 years ago. It's been a slow decline, really starting I think in the early 2000s with GWB's "war on terror" and stupid invasion of Iraq, and the election of Trump accelerated it, and the re-election of Trump has really put the final nails in the coffin. Instead of a force for good that sometimes screwed up as America was formerly viewed, it's viewed as an empire in rapid decline with a toxic culture. It's not perceived quite as badly as Russia, but it's getting there.

That's not really about media though. While it does factor into the overall sentiment, a think a lot of people can enjoy America's cultural exports regardless of how they feel about the geopolitical side of things (certainly we can).

I'm just curious because, for better or worse, American movies, music, and TV still seem globally dominant from my POV and it'd be interesting to know if and how that is changing. There's kind of a huge moat, other countries haven't built out these global powerhouse media industries.

Another layer of the moat is how much that media and tech hegemony has entrenched English as the global language. Any culture based on a different language is going to have a really hard time getting beyond their borders.

When someone says that the relevance of American media is in decline, that implies that something else is becoming more relevant. There has to be something there beyond "America sucks now."