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"Filter" is a Tik-tok / snapchat / instagram parlance for any kind of overlay / transformation. It's grown larger than just sepia filters and similar. All the ones that do facial tracking and overlay a mustache or w/e is funny in the moment are also referred to as filters.

See https://www.snapchat.com/lens



Fair enough. But is there a need to propagate this abuse of the term?

Might as well call advertising “fun programming breaks” while we are at it.




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