This poster was in Schönhauser Alle Arkaden, in Prenzlauer Berg; in Prenzlauer Berg diskutiert man typischerweise, ob das Bio-Sauerteigbrot noch „authentisch“ genug ist, und die Hauptfragen am Straße sind nur "Haben Sie eine Feuerzeuge?" (or possibly "du", as I'm British, I have to think carefully about du/Sie, I don't naturally recall it).
Melania, in one word, "Egal". In two words, "Völlig egal".
Still, for those that feel that way I can only recommend Klemen Slakonja's First Lady Melania Trump: sLOVEnia biopic that follows her return to the land of both her and Laibach's origin.
In this specific case a hook or device to draw people in and perhaps watch a significantly shorter alternative biopic that might appeal to a Berlin audience who like to drag Melania.
In a Berlin shopping mall.