I built the ads audience system. Most of the effects of that are already known here; Ads became a big trophy within the org; everybody had to have ads and post-sale revenue, even the fridge people.

Sometime around when the CEO got out of prison a bunch of weirdness occurred. Good managers left, bad managers got hired, and everything became top-down. The group head "retired" but last year un-retired in a different position; I didn't know you could do that.

Engineering-wise it went from technical free rein to "only use this suspiciously chummy cloud vendor" in a few months. I never got to the bottom of that deal, but costs exploded, and revenue flattened.