Short: conservative investor blames DEI for company downturn, and "woke" executives rather than changing customer preferences, rapidly rising costs of everything,[0] and an outside agency hired to transform the business.

Oh, I forgot, the article is at Fox.

[0] https://www.snopes.com/fact-check/trump-day-one-post-eggs-ga...

"When I win," he declared, "I will immediately bring prices down, starting on Day 1" ... Snopes.