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Google is an advertising company. Apple is a consumer hardware company. Who would you trust more with your data? It’s that simple (irrespective of the ground truth, simply referring to the optics of it).


Apple is an advertising company.

https://ads.apple.com/

Generates billions for Apple and is growing rapidly, since they implemented increasingly aggressive "privacy features" to block their competitors.


Apple has an advertising business. That’s materially different from having advertising as your core revenue stream.

Likewise, Google has a consumer electronics business, but they’re not a consumer electronics company.


billions of dollars means it is a core revenue stream


> irrespective of the ground truth, simply referring to the optics of it

I thought I was being clear when I said that. My comment was referring to the general perception among masses.

Google's reputation is further tainted by a certain sneakiness. Like being caught using private data for AI training - despite people opting out of it. All because of cleverly worded legal language that allowed other Google subsidiaries unfettered access.[1]

[1]: Google Can Train Search AI With Web Content After AI Opt-Out https://www.bloomberg.com/news/articles/2025-05-03/google-ca...


Google sells hardware and Apple sells ads, in great quantity in both cases. Not sure "it's that simple" at all.


What percentage of revenue do ads and hardware contribute to the bottom line in Apple and Google? That answer will tell you more about leadership incentives than just hand-waving away the discussion based on the fact that big tech companies tend to dip their toes in a lot of pools.


All of you have joined an argument that is completely fictional. I am amazed that someone can still fall for “Apple is a hardware company” bait.

Both Google and Apple control enormous number of devices, the data on them (or data collected by them), their software, and their users. They make money by selling you tiny bit of access to that, directly or indirectly. End of story. Should I remind you how much being special to privacy restrictions costs Facebook?


Take advertising away from both. Which one would crumble vs contend with a few worse than expected quarters.

Google is something like 75% ad revenue, <5% hardware.

Apple is something like 75% hardware, <5% ad revenue.


It's expanding, which is all that matters: https://www.macrumors.com/2024/11/19/apple-now-directly-sell...




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