What strategy? They charge more because manufacturing costs are higher, cost per transistor haven't changed much since 28nm [0] but chips have more and more transistors. What do you think that does to the price?

[0]: https://www.semiconductor-digest.com/moores-law-indeed-stopp...

strategy of marketting expensive product as normal one? obviously?

if your product can't be cheap - your product is luxury, not a day-to-day one

It's mid range. The range shifted.

I think my TNT2 Ultra was $200. But Nvidia had dozens of competitors back then. 89 when it was founded! Now: AMD…