I'm not sure I'd go so far as to say that we shouldn't allow that sort of contract at all, but it should be considered fraudulent to call it selling or what the customer does buying. If you're only offering limited right of use subject to conditions and restrictions, then you're offering something else entirely. And the limitations should be required to be clearly conveyed before money is exchanged.
It's important to note that we do have contracts like that already. They're called equipment leases.
But those types of contracts also have obligations on the seller, which is why Apple and similar companies don't want to have to treat their equipment that way and would rather call it "selling" with an asterisk.
