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I hope this impacts current or future lawsuits regarding anticompetitive app store practices. It's a clear example of the unfair playing field Apple runs.





Lord help us if “what’s good for the goose is good for the gander,” and the remedy (or the portent [0]) is throwing open the platform to everyone to advertise this way…

That element of “well it’s different when we do it” is what’s so unclassy here. And, like… so weirdly un-self-aware.

And all for a coupon for a garden-variety movie?! The movie doesn’t have anything to do with Apple, other than being made on their dime. What a strange purpose for which to piss away your perch above the fray.

At least save this intrusion for when you’re pushing a magical new self-driving Apple Car or something!

[0] https://arstechnica.com/gadgets/2022/08/report-apple-is-expl...


For better or worse, Apple doesn't enforce this on third-parties either.

You cannot possibly know that. Regardless of how many instances of infractions you know of you cannot know how many instances didn't occur because of the rule and you cannot know how the known infractions were punished by Apple behind closed doors. The very existence of this rule is what makes the playing field unfair.



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