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The thing is, while we care about it here at HN, most people don't really care. Apple is a cult among consumers and they aren't going to switch even if they started putting in way more ads. They know, similar to Windows, that they have an ecosystem lock in and people aren't going to escape it.





People think they don’t care, or they tolerate it, but it still has an impact on the experience. It comes in the form of fewer glowing reviews, fewer recommendations to friends, more complaints and less forgiveness for problems. The pressure builds up over time, and then they snap.

Windows is the perfect example against the claim that Apple should be comfortable to abuse their users. Windows marketshare has been steadily dropping for the last 15 years. People are tired of the abuse, and slowly but surely leaving the platform. We now have people like PewDiePie making videos about switching to Arch Linux and self hosting, large companies offering employees a choice of Windows or Mac… things that would have sounded extremely unlikely 10+ years ago.

I’m pretty deep in the Apple ecosystem, having been in it since 2003. I could transition out of it within a week if I had to. There are some things I’d miss, for sure, but I’d live.


Exactly. Just because someone says they don't care, or they don't even consciously see it, doesn't mean it's not internalized in some way. A lot of the time it simply degrades the importance of the notification, making them more likely to be passively ignored in the future, however it probably runs deeper too.



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