I agree about project titan/cars. That was a behemoth of a failed experiment experiment.
As for vision pro though and I guess even to a little extent the car exploration, it's sort of "safe" and derivative conceptually.
Steve's experiments were often seemingly directly at odds with profitability. Like, one day he may have looked at the extensive lineup with the "Pro Max" etc, and made the call to cut back down to one iPhone model. Or he would, you know, do something ridiculous like make the next Imac's screen round or something.
It's decisions like that which primarily profit driven mega corporations just can't do.
They could do “tacky things” without affecting a whole product category. Arguably they are doing potentially unprofitable experiments in their main product lines, like with the iPhone mini and the upcoming iPhone Air. They just aren’t “tacky”. I think they could go a bit more outside the comfort zone without immediately jeopardizing profitability and incurring the wrath of the shareholders.
Yep, the fundamental design of the iMac hasn't changed much since the iMac G5 in 2004. Yes, it is thinner, a new material and more refined but it is still a box on a stand with a screen.
They are either turbo sensible or doing silly things like Titan/Vision.
As for vision pro though and I guess even to a little extent the car exploration, it's sort of "safe" and derivative conceptually.
Steve's experiments were often seemingly directly at odds with profitability. Like, one day he may have looked at the extensive lineup with the "Pro Max" etc, and made the call to cut back down to one iPhone model. Or he would, you know, do something ridiculous like make the next Imac's screen round or something.
It's decisions like that which primarily profit driven mega corporations just can't do.