"Winning the war" is such a terrible metaphor for measuring business success. (Winning the war is, relatedly, a poor metaphor for measuring military/political success, but that is an aside for an another day.)
Who "won the war" in selling food, McDonalds or Olive Garden? Who "won the war" in selling clothing, Walmart or Armani? Who "won the war" in entertainment, World of Warcraft or J.R.R. Tolkien?
(You might say that none of these business compete against each other, which I would say is accurate as far as it goes, but not distinguishing against the Microsoft or Nintendo example.)
Who "won the war" in selling food, McDonalds or Olive Garden? Who "won the war" in selling clothing, Walmart or Armani? Who "won the war" in entertainment, World of Warcraft or J.R.R. Tolkien?
(You might say that none of these business compete against each other, which I would say is accurate as far as it goes, but not distinguishing against the Microsoft or Nintendo example.)