The exact opposite. Relative to ChatGPT Anthropic has an enormous "brand problem." What they should be doing is exclusive deals like this, but with deals with large publishers on a recurring basis and figure out how to teach consumers who they are and how to use them best. For like 99% of the use cases all these products are parody and the real business gains are finding a way into consumers lives.
Semi-relevant sidenote: ChatGPT, spent $8m on a super bowl commercial yesterday just to show cool visualizations instead of any emotional product use case to an ultra majority audience has never had a direct experience with the product.
These companies would be best served building a marketing arm away from the main campus in a place like LA or NY to separate the gen pop story from that of the technology.
Semi-relevant sidenote: ChatGPT, spent $8m on a super bowl commercial yesterday just to show cool visualizations instead of any emotional product use case to an ultra majority audience has never had a direct experience with the product.
These companies would be best served building a marketing arm away from the main campus in a place like LA or NY to separate the gen pop story from that of the technology.