I dunno, I feel the opposite. I think that buying something just to "support" it is all fine and dandy if you want to give them money, but it creates inaccurate expectations of long term idea viability. If 100 people purchase something because they like the idea and only 5 purchase because they want the product the next time it happens and that desire to validate the idea isn't there it will flop.

There is a limit on the amount of times something can succeed based on good will, eventually it has to meet a need or provide value.

The Humble Bundle is already a very powerful brand, this will succeed without the need for good will, although I do think "good will" purchases are a noticeable portion of Humble Bundle sales, but not a significant amount.

Neither you or me know whether it can be reproduced until someone tries to. If the bundle succeeds it opens doors for others to try the same. And that's when it will get interesting to watch.

It was definitely a joke :) - Jeff from Humble Bundle

That's not a joke, it's a good natured jibe at best. Maybe it's an American thing.

(and can I take the opportunity to thank you for the great work, I love HIBs and 'buy' them all)

Hehe, I suppose that is true. And you are most welcome, thanks for the support!

It's a strange phenomena. Sell content attached to a charity and the Linux users end up the most charitable on average. I don't think the break down of total payments reflects the install base of Windows, Linux & Mac either.

Why is this?

With the Humble Games Bundles, people reasoned that Linux users might be paying more because they were so happy to get games that run on Linux. The Humble Music Bundle indicates that there is more to it than just supply and demand.

I would guess that a significant percentage of Linux users that buy the Humble Bundles are developers/scientists. These groups create content themselves and therefore they might value content (and especially DRM-free content) higher than other groups.

It might be really interesting if the Humble Bundlers collected some basic demographics.

I suppose Linux users have more money left from not having to buy OS updates every once in a while :P

Jokes aside, Linux users are by definition more attracted to the concept of community and independence. Hence their support to people who believe in the same things.

Cant check the video now (work) but what did they say about linux users?

One of the artists in the video was explaining how the bundle works / what it is and said basically that it was available to mac and pc users, then: "and linux...whatever that is..." and then there was something at the end (blooper?) of him mentioning no need for steam codes and that it was "linux compatible" with a confused expression and then getting up and walking away.

It didn't seem like it was insulting linux (or its users) to me, either the artist was reading from a script and really didn't know what linux was, or it was just a mild joke playing off the fact that your average person doesn't. Seemed fairly harmless to me, and linux users are overrepresented in the humble bundle so the context (if it was a joke) is probably appropriate here anyway.

"works on linux...... whatever that is" about halfway through and then at the end "it even works on linux (person has a wtf look on his face)"

They are selling a bunch of audio files, right? So why are they even mentioning what it works on ? It works on anything that can read MP3 and FLAC, thats it. Or am I missing something?

Humor.

Can't get to the video at the moment, but was the comment from Frontalot or Coulton? If it's the case it's likely it was very tongue in cheek, given (particularly in Frontalot's case) they're both probably quite familiar with the OS.

Nope, it was Christopher Tin, who seemed to be trying to make a joke while actually not knowing what it is. Honestly, while his music sounds good, I thought his pitch was quite bland, and the video would have been better with no talking at all, just music and on-screen words.

I am a Linux user, and I thought the reference in the video was funny. The fact that they're/we're the biggest donators certainly hasn't gone unnoticed.

it's a joke based on the fact that the guy in the video is a music artist so he acts like he doesn't know what linux is.

he talks like he tried to learn what to say from previous hibundles ('no steam codes'). just a joke. kind of funny too.

I don't think it's that important actually, although it is kind of cool. If people have a desire to support independent music then I'd suggest spending your money on kickstarter music projects. There are a lot of musicians funding their upcoming albums that way these days.