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They really need someone in marketing.

If the model is for technical stuff, then call it the technical model. How is anyone supposed to know what these model names mean?

The only page of theirs attempting to explain this is a total disaster. https://platform.openai.com/docs/models



> How is anyone supposed to know what these model names mean?

Normies don't have to know - ChatGPT app focuses UX around capabilities and automatically picks the appropriate model for capabilities requested; you can see which model you're using and change it, but don't need to.

As for the techies and self-proclaimed "AI experts" - OpenAI is the leader in the field, and one of the most well-known and talked about tech companies in history. Whether to use, praise or criticize, this group of users is motivated to figure it out on their own.

It's the privilege of fashionable companies. They could name the next model ↂ-↊↋, and it'll take all of five minutes for everyone in tech (and everyone on LinkedIn) to learn how to type in the right Unicode characters.

EDIT: Originally I wrote \Omega-↊↋, but apparently HN's Unicode filter extends to Greek alphabet now? 'dang?


What if you use ASCII 234? Ω (edit: works!)


Thanks! I copied mine from Wikipedia (like I typically do with Unicode characters I rarely use), where it is also Ω - the same character. For a moment I was worried I somehow got it mixed up with the Ohm symbol but I didn't. Not sure what happened here.


> They really need someone in marketing.

Who said this is not intentional? It seems to work well given that people are hyped every time there's a release, no matter how big the actual improvements are — I'm pretty sure "o3-mini" works better for that purpose than "GPT 4.1.3"


> I'm pretty sure "o3-mini" works better for that purpose than "GPT 4.1.3"

Why would the marketing team of all people call it GPT 4.1.3?


They wouldn't! They would call it o3-mini, even though GPT 4.1.3 may or may not "make more sense" from a technical perspective.


Yes, this $300Bn company generating +$3.4Bn in revenue needs to hire marketing expert. They can begin by sourcing ideas from us here to save their struggling business from total marketing disaster.


At the least they should care more about UX. I have no idea how to restore the sidebar on chatgpt on desktop lol


Click the 'open sidebar' icon in the top left corner of the screen.


There isn't one, unless they fixed it today. Just a down arrow to change the model.


Try clearing your cache, the button has always been there for me.


just reproduced this, not sure what button it is, I think page up? but it removes the sidebar, messes up the layout, and no obv way to fix.


Hype based marketing can be effective but it is high risk and unstable.

A marketing team isn’t a generality that makes a company known, it often focuses on communicating what products different types of customers need from your lineup.

If I sell three medications:

Steve

56285

Priximetrin

And only tell you they are all pain killers but for different types and levels of pain I’m going to leave revenue on the floor. That is no matter how valuable my business is or how well it’s known.


>this $300Bn company

Watch this space.


I bet you can get one of their models to fix that disaster.


But what would we call that model?


Let’s call it “O5 Pro Max Elite”—because if nonsense naming works for smartphones, why not AI models?


O5 Pro Max Elite Enterprise Edition with Ultra


Maybe they could start selling "season passes" next to make their offering even more clear!


> But what would we call that model?

Ask one of their models for advice. :-)


Reminds me of a joke in the musical "How to Succeed in Business Without Really Trying" (written in 1961):

PETERSON Oh say, Tackaberry, did you get my memo?

TACKABERRY What memo?

PETERSON My memo about memos. We're sending out too many memos and it's got to stop!

TACKABERRY All right. I'll send out a memo.


If marketing terms from intel, AMD, Dell and other tech companies have taught me anything, it's that they need LESS of people in marketing.


But think of all the other marketers whose job is to produce blogspam explaining confusing product names!


Ugh, and some of the rows of that table are "sets of models" while some are singular models...there's the "Flagship models" section at the top only for "GPT models" to be heralded as "Our fast, versatile, high intelligence flagship models" in the NEXT section...

...I like "DALL·E" and "Whisper" as names a lot, though, FWIW :p


Name is just a label. It's not supposed to mean anything.


Think how awesome the world would be if labels ALSO had meanings.


As someone else said in another thread, if you could derive the definition from a word, the word would be as long as the definition, which would defeat the purpose.


Im not saying words. Im saying labels.

You use words as labels so that we use our pre existing knowledge of the word to derive meaning from the label.


There is no such thing. "Meaning" isn't a property of a label, it arises from how that label is used with other labels in communication.

It's actually the reason LLMs work in the first place.


You're gonna need to ground those labels in something physical at some point.

No one's going to let an LLM near anything important until then.


You only need it for bootstrapping. Fortunately, we've already done that when we invented first languages. LLMs are just bootstrapping off us.




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