The kickstand actually looks pretty nice to me, and I bought cases for my tablets (iPad 2/Xoom) to get the same functionality - would be nice if it were built in.
Yes, but you do generally need a case anyway -- modern glass screens are reasonably sturdy, but they can be broken.
The surface has a case that doubles as a keyboard, but if you need the kickstand without a keyboard you have to remove it entirely (or so it seemed from the keynote). That's a pain -- it's one of my most common uses of the iPad with smart cover.