Very few non tech people realize that. I’d wager the overwhelming majority buy a kindle and then get 100% of their books off BezosBazaar.

The convenience factor of the BezosBazaar can't be underestimated. I have no interest in maintaining a digital library these days, and the walls of the Kindle garden just aren't that impactful when you read maybe a dozen books a year.

They kinda are though, it’s creating a monopoly. Never mind enriching the already richest psychopath on the planet.

Amazon also gives you an @kindle.com address you can email documents to (epub, pdf, docx, plain text…) and they’ll show up seconds later on your kindle.