>Shame is an important aspect of behaviour moderation, a negative emotion usefully experienced when doing something that breaks the social contract. Devaluing shame instad of targeting the parts of the contract that needed to be changed has cost us a critical tool for self moderation

I don't know how you could read that in the comment that started this and think this was generally about cultural norms. It was specifically and explicitly about shame, which I think is a terrible tool that has a negative effect on society in 99% of cases.