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That was my feeling. If you know Apple, you know there's no question you can ask that they'll answer with any more information than they wanted to reveal and put into that presentation. So digging is pointless. And writing an article full of unanswered questions wouldn't serve any purpose beyond trying to impress us all with the writer's cleverness. You can't differentiate yourself that way.

Further, a dozen other sites were getting this presentation, with the same embargo date and they were going to write the articles that their audiences expected. So absent a unique take that might interest Gruber's particular audience, there'd have been no point to his writing anything.

If not this sort of approach, he might as well have just linked to Engadget and called it a day.



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