Most of these "problems" with email seem to arise from problems with the big online mail "clients", like gmail. I didn't notice Thunderbird in their list of email clients (I use Thunderbird).
I deplore HTML-formatted email anyway. The last time I had to generate HTML-formatted email, the main problem MUA was Microsoft Outlook; I didn't realize that the problem was that Outlook used Microsoft Word's HTML renderer (TIL). I've always hated HTML-formatted email anyway, so jumping through the various hoops to generate HTML email automatically was a real drag.
The article's focus on the wonders of AMP as a solution is scary. AMP is a Google-controlled technology, widely-despised. Making AMP the solution to HTML email looks like a way of tightening Goo's already-tight grip on email's throat.
[Edit] So now a properly-constructed HTML email becomes a multipart with a minimum of three parts: text/plain, HTML and AMP. I don't see this as a wonderful new world.
I've made/remade the HTML emails for the B2B company where I work, so I read this with an eye for practicality.
The big all-important thing is that the Microsoft Word styling is out. It hurts in _so_ many ways when making a mail to be sent via Mailchimp/Mandrill.
Tables is just the example which is easy to convey, something everybody understands. Explaining why a margin/padding/whatever working slightly differently in Microsoft Word (AKA Outlook) and gmail can ruin a few of your days is more difficult.
Making an email that retains the styling in both gmail and outlook, even when the customer replies to it, can be a major endeavor. It sounds like that is changing.
Thank God.
I deplore HTML-formatted email anyway. The last time I had to generate HTML-formatted email, the main problem MUA was Microsoft Outlook; I didn't realize that the problem was that Outlook used Microsoft Word's HTML renderer (TIL). I've always hated HTML-formatted email anyway, so jumping through the various hoops to generate HTML email automatically was a real drag.
The article's focus on the wonders of AMP as a solution is scary. AMP is a Google-controlled technology, widely-despised. Making AMP the solution to HTML email looks like a way of tightening Goo's already-tight grip on email's throat.
[Edit] So now a properly-constructed HTML email becomes a multipart with a minimum of three parts: text/plain, HTML and AMP. I don't see this as a wonderful new world.