I don't know about this publisher, but it must be noted that academic publishing is notorious for having some of the highest margins on the planet. As a business they are as close to a magical pot of gold as you could hope for.
Breaking their peculiar hold on research is taking decades. arXiv has existed for over 30 years, but physics journals still thrive.
They only have "a hold on research" because academia wants it that way. There's no legal obligation for any research org to publish in journals. They do it voluntarily, for reasons that have nothing to do with furthering science. And despite this, instead of demanding an end to journal dominated academic research, we just complain about the cost.
Nobody wants to deal with the big pink elephant, so instead we argue about who's gonna pick up the turd it left in the living room.
Breaking their peculiar hold on research is taking decades. arXiv has existed for over 30 years, but physics journals still thrive.