These sort of "social media success" stories need to stop.
As many here have pointed out, this was a marketing/PR stunt, because they know exactly who Peter Shankman is and what he would do in response. It's a no brainer from Morton's perspective to give him a free steak in this case.
But is this a "social media success" story in customer service? No. They gave a famous person a freebie. For free positive PR.
If you follow Peter in the slightest way, you know he has this happen to him all the time.
As many here have pointed out, this was a marketing/PR stunt, because they know exactly who Peter Shankman is and what he would do in response. It's a no brainer from Morton's perspective to give him a free steak in this case.
But is this a "social media success" story in customer service? No. They gave a famous person a freebie. For free positive PR.
If you follow Peter in the slightest way, you know he has this happen to him all the time.