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I am feeling really dumb for asking: the punchline of the comic is clearly that there is something terribly wrong with the typesetting of the business card, but what is it?


The typeface is Papyrus [1], which is… not exactly adored by people who care about such things.

[1] https://en.wikipedia.org/wiki/Papyrus_(typeface)


It does seem to stir up some strong emotions.

Years after Avatar's release, there's one thing Steven (Ryan Gosling) just can't get over.

https://www.youtube.com/watch?v=jVhlJNJopOQ


Relevant SNL Skit: https://www.youtube.com/watch?v=jVhlJNJopOQ


For all the care that went into Avatar, it's amazing how uncaring he was with this and with the music: https://youtu.be/tL5sX8VmvB8


The font on the business card is Papyrus.


...which is a quite distinctive font that has shipped with Mac systems for years, so someone typeface-conscious is very likely to recognise it on sight.


Also the second-most-common typeface for people to complain about.


OK... what's the first?


Must be Comic Sans, surely.


See also https://youtu.be/jVhlJNJopOQ




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