Asking for more will start to limit the number of developers who develop for their platform. Probably not the Microsoft's of the world, but tons of smaller ones.
For instance, if you raised the individual's fee to $500, then a bunch of people would opt out, either not developing iOS apps, or just make a web app. Neither of those are good solutions from Apple's point of view.
For instance, if you raised the individual's fee to $500, then a bunch of people would opt out, either not developing iOS apps, or just make a web app. Neither of those are good solutions from Apple's point of view.