Fair point. I think the lesson learned was that the targeting that we thought we were employing was not nearly as effective as we had anticipated (25-44, limited geographic area, iphone 3GS, iPhone4, iPad2).

We also were just amazed at the clicks registered in just seconds. The stat reports were already in and email alerts received in less than 2 minutes time. (Daily Budget and "Spread throughout the day" notwithstanding)