I use uBlock Origin and have an iphone. Unfortunately getting an adblocker is not as trivial, so inertia took over and I see ads on youtube app and I see ads when generally browsing the web on the iphone.
I notice that over the course of the last year either some really sophisticated newer algos are being put to use, or the collaboration and sharing of information between ad networks has been streamlined or increased in some manner because I'm being served ads that are creepily relevant. But in any case, the clues and data you leave behind, they're aplenty and quite suspect to being compromised and pounced on by ad networks. I think at this point if you wanna play tango, don't only just play defense (ad block), go on the offense as well and use adnauseam to pollute the profiles they've built of you.
I want to articulate as well the annoyance I feel when being served targeted ads: an ad, if it's related to my interests, even tangentially, it does grab me, and no doubt it probably compels me to make some decision one way or the other. Particularly, what gets me, I believe, is both the mental overload of being served ads of "relevant" things which will attract my attention too much and clutter my mind and distract me, and the sheer arrogance of pushing things it believes are relevant to my interests.
Adguard on iPhone works alright, hooks into the Safari blocker API. It's not as effective as a proper blocker on Android but it does improve the experience.
I also run my iOS devices over Wireguard when out and about to my home network which runs a pihole DNS server. Works surprisingly well and also catches ads in apps that way.
I took a picture of a friend's headphones on Snapchat that they had left in my car. In the next week I started seeing ads for that exact model, and they were distinctly identical. Not a fun user experience.
I have an iPhone with AdBlock Pro and I use NextDNS on all my devices. I almost never have any ad with NextDNS (paid version) so for me it works really well.
Sometimes it’s « annoying » because I click on links from articles and emails and they are blocked so I can choose to give up or disable NextDNS for this time but it’s my choice to be tracked
Well. I would postulate, that targeting iphone users would be numero uno priority at any self-respecting adtech company, since its a strong signal that marketing does in fact appeal to you more strongly and you likely have a lot of "spare change"...
Magic Lasso works well on iPhone/iPad, and so does Firefox Focus ; I have both installed, not sure how they divide the work, but I hardly ever see an ad in Safari or Firefox on iOS.
I notice that over the course of the last year either some really sophisticated newer algos are being put to use, or the collaboration and sharing of information between ad networks has been streamlined or increased in some manner because I'm being served ads that are creepily relevant. But in any case, the clues and data you leave behind, they're aplenty and quite suspect to being compromised and pounced on by ad networks. I think at this point if you wanna play tango, don't only just play defense (ad block), go on the offense as well and use adnauseam to pollute the profiles they've built of you.
I want to articulate as well the annoyance I feel when being served targeted ads: an ad, if it's related to my interests, even tangentially, it does grab me, and no doubt it probably compels me to make some decision one way or the other. Particularly, what gets me, I believe, is both the mental overload of being served ads of "relevant" things which will attract my attention too much and clutter my mind and distract me, and the sheer arrogance of pushing things it believes are relevant to my interests.