> The publisher that does a marketing campaign, "to hell with boring literary books" and pushes mysteries, scifi, cozys, fantasy and others, they'll open up to the demographic that's not "regular readers". Thats about 70% of a population is an untapped market.
Tor? DAW? You talk like no one ever thought of publishing science fiction or fantasy books. It's been going on all along!
Like I said to another commenter, avid readers know these publishers. Outsiders who would potentially read from them dont know they exist. Non readers think books like The Da Vinci Code and Harry Potter are once in a lifetime books. They're actually fairly normal genre pieces. Difference was, these were marketed better.
Tor? DAW? You talk like no one ever thought of publishing science fiction or fantasy books. It's been going on all along!