The problem is reaching that critical mass where the social media service becomes useful before hitting the point where trolls make your life a living hell. A social media service isn't useful if none of your friends or family are on it, and it's extremely dubious if only one friend is on it.
I remember back to the days of umpteen different mutually incompatible Instant Message apps each with a different subset of your friends. They all ultimately failed as social media platforms and the only ones left are either integrated with larger services (SMS, FB Messenger, etc...) or are domain specific microservices (Slack).
Because for a long time things were interoperable. Many chat services ran off jabber/XMPP. You could easily use adium, pigeon, psi, gajim, and even the AOL IM and iirc yahoo messenger would all communicate interoperably.
In fact, you could even jabber chat with those using Google talk/hangouts until Google decided not to play. Before that iteration was usenet, IRC and ICQ.
Now you have WhatsApp, google chat or whatever it's called now, Snapchat, Facebook messenger, tik tok, zoom, kakao talk etc. But nobody wants you to leave their garden. And Because somebody popular makes a post using some platform, the masses rush there and doesn't leagu leave until they're told to by the new YouTube personality du jour.
So no, i tend to think in the process of millenialing chat services, they made them simple for them to understand, and kept them in the garden so they wouldn't get lost..
I remember back to the days of umpteen different mutually incompatible Instant Message apps each with a different subset of your friends. They all ultimately failed as social media platforms and the only ones left are either integrated with larger services (SMS, FB Messenger, etc...) or are domain specific microservices (Slack).