For researchers at University of Toronto as well as within Google, neither (probably) wants to directly work on a product.

However both would certainly (At least in my experience) like their work to impact humanity on a wider scale then simply the number of citations their paper has. Again primarily thinking about applied researchers here.

So in that sense, both researchers are insulated from the producing of something business related based on their research. However one of them has a significantly greater chance of their research being used to actually affect people at large scale in their lifetime.