Honestly there isn't anything that you couldn't get by simply reading and applying the advice from
"The Elements of Style" by Strunk and White[1] and "On Writing Well" by Zinsser [2].
The primary philosophy is that if you can't write well, then you haven't thought it through. The act of writing is an act of reasoning.
0. Practice in a strong feedback loop. This applies for anything, not just writing.
1. Ruthlessly reduce your sentences. Repeat until you can't eliminate or combine any more words.
2. Avoid adverbs. Use "dashed" or "sprinted" instead of "ran quickly". Learn more words.
3. Avoid weasel words like "should" "could" "might". Take a stance and give concrete reasons.
4. Use concrete data over descriptors. "+5% profit" over "increased profit".
5. Write in active voice. Look up the "by Zombies" trick.
6. Use the simplest word that maintains your meaning. No one needs to use the word "utilize".
#0 is correct. I'll recommend this piece on S&W [1] and specifically on point #5 [2].
These style guides, especially points #1 through #6, came about from bureaucrats who were essentially filibustering or otherwise obfuscating in their writing.
The root problem there was not the long-winded writing, it was their intent to hide bad things.
If you can make sure you're not carrying water for corrupt officials, you best strategy is to try to write natural prose. Yes, do look for wordy phrases or cliches, but don't obsess over adverbs or the passive voice.
Geoffrey Pullum (author of the language log article you link to) also has an excellent set of videos explaining why most advice about passives is bunkum.
I found "Style: Toward Clarity and Grace" [1] by Joseph M. Williams to be more informative than both of these recommendations, but YMMV. There is a newer version, but I haven't read it.
"Note: GeekWire’s Todd Bishop prepared this memo in the traditional style of an Amazon ‘six
pager’ — fictional press release, narrative, FAQ and appendix — for Amazon Consumer CEO Jeff
Wilke and the audience at the GeekWire Summit, where Wilke will speak Oct. 10, 2017."
- Some light style rules about having no qualifiers e.g. words like "really significant" were banned
- Keep language super concise and non-flowery. Don't try to sound clever, Keep It Simple, Stupid for language basically
- Structure arguments a bit like the Minto pyramid[0] was another one I was told while there
- No one cares how much work or effort went into your doc, or how clever it is, only the final artefact of your work/thought should make it into the doc no matter how concisely you can express it
