> Mathematica and Matlab both had "notebook" like features for a long long time.
They probably didn't take off to the same extent as Jupyter because they're not free. IIRC MATLAB was quite expensive, particularly if you wanted to do anything specialised.
Yes, both are expensive outside the student licenses, but Mathematica is significantly cheaper and has a lot more built into the language, so you don't have to turn around and buy expensive "toolboxes" for all the functionality missing in Matlab.
Notebooks have been in Mathematica for ages and are really powerful and difficult to describe to those who haven't used them. To give an example, I was building a tool and embedded images as variables in a way reminiscent of being an engineer on the USS Enterprise. You can point to a file in Python as a variable, but you can't just copy-paste an image in as a variable last I checked (don't think Jupyter is there yet).
They probably didn't take off to the same extent as Jupyter because they're not free. IIRC MATLAB was quite expensive, particularly if you wanted to do anything specialised.