Don't you want some cookies besides the milk?

You'll notice that that bit of the document is dynamically inserted, by a bit of javascript that it looks to me like being called by a flash slideshow controller. Maybe they want to discriminate against people who don't watch ads? Wouldn't be the first media company to do so.

I also noticed that the page contains all slides, as well as some logic to change them dynamically, yet fails to do so.