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With $1B from a breakup it seems the dominant strategy for Mozilla could be to develop it's own search engine.


Pretty much, traffic is the hard part and they've got it


Traffic is the hard part? Have you tried search engines other than Google? They're all terrible.


Rephrasing: getting people to switch from Google (traffic) is the hard part, but Mozilla has the means to influence that (through Firefox's default search engine) more than, say, DuckDuckGo.




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